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Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:10 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing