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Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement