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International trade in branded and generic products Journal article
WORLD ECONOMY, 2018,Volume: 41,Issue: 8,Page: 1965-1975
Authors:  Choi, Yoonho;  Choi, E. Kwan
Favorite  |  View/Download:13/0  |  Submit date:2018/10/30
branded product  developing countries  generic product  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite  |  View/Download:6/0  |  Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods