UM

Browse/Search Results:  1-10 of 13 Help

Selected(0)Clear Items/Page:    Sort:
A dynamic discount pricing strategy for viral marketing Journal article
PLOS ONE, 2018,Volume: 13,Issue: 12
Authors:  Zhong, Xiang;  Zhao, Juan;  Yang, Lu-Xing;  Yang, Xiaofan;  Wu, Yingbo;  Tang, Yuan Yan
Favorite  |  View/Download:3/0  |  Submit date:2019/01/17
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
The modeling and analysis of the word-of-mouth marketing Journal article
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018,Volume: 493,Page: 1-16
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo;  Tang, Yuan Yan
Favorite  |  View/Download:13/0  |  Submit date:2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite  |  View/Download:7/0  |  Submit date:2018/10/30
Traveler satisfaction  staying overnight  moderating effect  travel experience  equity theory  consumer involvement theory  norm theory  Asia pacific  tourism marketing  gambling destination  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite  |  View/Download:0/0  |  Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite  |  View/Download:0/0  |  Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing  
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China Journal article
Journal of Marketing Communications, 2016,Volume: 22,Issue: 5,Page: 513-523
Authors:  Ye Ren;  Desmond Lam
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Word-of-mouth  Servqual  Mainland Chinese  Telecommunication Industry  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite  |  View/Download:0/0  |  Submit date:2019/08/15
Customer experience (CE)  customer-based brand equity for tourism destination (CBBETD)  Mainland Chinese outbound tourists  service performance  word-of-mouth (WOM)  
A Study on Job Cognition of Internet Pushing Hands Journal article
International Journal of Interactive Communication Systems and Technologies (IJICST), 2015,Volume: 4,Issue: 2,Page: 14-32
Authors:  Mei Wu;  Zhiqun Chen
Favorite  |  View/Download:1/0  |  Submit date:2019/07/16
A Study on Job Cognition of Internet Pushing Hands Journal article
International Journal of Interactive Communication Systems and Technologies (IJICST), 2014,Volume: 4,Issue: 2,Page: 14-31
Authors:  Mei Wu;  Zhiqun Chen
Favorite  |  View/Download:0/0  |  Submit date:2019/07/16