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A Room of One’s Own: Need for Uniqueness Counters Online WoM Journal article
Cornell Hospitality Quarterly, 2019,Volume: 60,Issue: 3,Page: 216-232
Authors:  Chark,Robin;  Fong,Lawrence Hoc Nang;  Tang,Candy Mei Fung
Favorite  |  View/Download:7/0  |  Submit date:2019/08/02
Electronic Word Of Mouth  Need For Uniqueness  Nonconformity  Online Reviews  
A dynamic discount pricing strategy for viral marketing Journal article
PLOS ONE, 2018,Volume: 13,Issue: 12
Authors:  Zhong, Xiang;  Zhao, Juan;  Yang, Lu-Xing;  Yang, Xiaofan;  Wu, Yingbo;  Tang, Yuan Yan
Favorite  |  View/Download:3/0  |  Submit date:2019/01/17
TURNING HOTEL EMPLOYEES INTO BRAND CHAMPIONS: THE ROLES OF WELL-CONNECTED LEADERS AND ORGANIZATIONAL IDENTIFICATION Journal article
JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2018,Volume: 42,Issue: 8,Page: 1232-1253
Authors:  Wilco W. H. Chan;  Cheris W. C. Chow;  Raymond Loi;  Angela J. Xu
Favorite  |  View/Download:14/0  |  Submit date:2018/10/30
Hotel Employees  Leader-leader Exchange  Organizational Identification  Positive Word Of Mouth  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
The modeling and analysis of the word-of-mouth marketing Journal article
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018,Volume: 493,Page: 1-16
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo;  Tang, Yuan Yan
Favorite  |  View/Download:13/0  |  Submit date:2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite  |  View/Download:7/0  |  Submit date:2018/10/30
Traveler satisfaction  staying overnight  moderating effect  travel experience  equity theory  consumer involvement theory  norm theory  Asia pacific  tourism marketing  gambling destination  
An examination of the impact of green impressions by delegates toward a trade show Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 1,Page: 25-43
Authors:  McCartney,Glenn;  Leong,Venus Meng Wai
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Delegate decision-making  delegate referral  green meetings  responsible tourism  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite  |  View/Download:0/0  |  Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite  |  View/Download:0/0  |  Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing  
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China Journal article
Journal of Marketing Communications, 2016,Volume: 22,Issue: 5,Page: 513-523
Authors:  Ye Ren;  Desmond Lam
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Word-of-mouth  Servqual  Mainland Chinese  Telecommunication Industry