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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Chemoselective detection of alkyl halides via an iridium(III) luminescent probe Journal article
DYES AND PIGMENTS, 2018,Volume: 159,Page: 479-482
Authors:  Wu, Chun;  Liu, Jin-Biao;  Li, Guodong;  Wong, Suk-Yu;  Han, Quan-Bin;  Leung, Chung-Hang;  Ma, Dik-Lung
View  |  Adobe PDF(687Kb)  |  Favorite  |  View/Download:119/15  |  Submit date:2018/10/30
Alkyl Halides  Iridium  Chemosensor  
Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China Journal article
Journal of Consumer Marketing, 2007,Volume: 24,Issue: 6,Page: 358
Authors:  Liu M.T.;  Huang Y.;  Minghua J.
Favorite  |  View/Download:3/0  |  Submit date:2018/10/30
Advertising  Athletics  China  Purchasing  Sponsorship