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An Institutional Perspective on Modernization and Sex-appeal Advertising Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:  Chung Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan;  Jennifer Y.M. Lai;  Isabel Fu;  Candy P.S. Fong
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/09/17
China  Attitudes  Modernization  Nudity  Sexual Ads  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
Favorite | View/Download:4/0 | TC[WOS]:11 TC[Scopus]:12 | Submit date:2019/10/24
Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising  
Effects of Institutional Change Toward Modernization on Consumer's Responses to Sex-Appeal Advertising Conference paper
2010 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Boston, Massachusetts, USA, August 13-16, 2010
Authors:  Chung-Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/01