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A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises Journal article
Industrial Marketing Management, 2019,Volume: 82,Page: 148-157
Authors:  Jie Wu;  Zhenzhong Ma;  Zhiyang Liu;  Chun Kwok Lei
Favorite  |  View/Download:10/0  |  Submit date:2019/11/01
Institutional Theory  Resource-based View Of The Firm  Market Maturity  Intellectual Property Rights  Cultural Distance  Absorptive Capability  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:11/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:9/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:20/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Effect of job insecurity, anxiety and personal resources on job satisfaction among casino employees in macau: a moderated mediation analysis Journal article
Journal of Hospitality Marketing and Management, 2019,Volume: 28,Issue: 3,Page: 379-396
Authors:  Cheung,Francis Yue Lok;  Wu,Anise M.S.;  Ching Chi (Cindia),Lam
Favorite  |  View/Download:11/0  |  Submit date:2019/06/25
Anxiety  Job Insecurity  Job Satisfaction  Personal Resources  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:15/3  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Moderating effects of social support on job stress and turnover intentions Journal article
Journal of Hospitality Marketing and Management, 2018,Volume: 27,Issue: 7,Page: 795-810
Authors:  Fong,Lawrence Hoc Nang;  Chui,Peter Man Wai;  Cheong,Iris Sok Cheng;  Fong,Davis Ka Chio
Favorite  |  View/Download:8/0  |  Submit date:2019/08/01
Casino  Gaming  Moderated Mediation  Social Support  Stress  Turnover  
What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite  |  View/Download:6/0  |  Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite  |  View/Download:8/0  |  Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
Examining the link between meetings, incentive, exhibitions, and conventions (MICE) and tourism demand using generalized methods of moments (GMM): the case of Singapore Journal article
Journal of Travel and Tourism Marketing, 2018,Volume: 35,Issue: 7,Page: 846-855
Authors:  Lim,Christine;  Zhu,Liang
Favorite  |  View/Download:1/0  |  Submit date:2019/08/01
dynamic panel models  economic determinants  generalized methods of moments  GMM estimators  meetings, incentive, exhibitions and conventions  MICE  Tourism demand