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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Development and validation of a multidimensional tourist's local food consumption value (TLFCV) scale Journal article
International Journal of Hospitality Management, 2019,Volume: 77,Page: 245-259
Authors:  Ja Young (Jacey) Choe;  Seongseop (Sam) Kim
Favorite | View/Download:13/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/02
Consumption Value  Local Food  Scale Development  Tourist Food Experience  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite | View/Download:248/13 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | View/Download:12/0 | TC[WOS]:26 TC[Scopus]:0 | Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite | View/Download:14/0 | TC[WOS]:26 TC[Scopus]:0 | Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong Journal article
Asia Pacific Journal of Tourism Research, 2016,Volume: 21,Issue: 4,Page: 443-456
Authors:  Sun,Sunny;  Fong,Lawrence Hoc Nang;  Law,Rob;  Luk,Chris
Favorite | View/Download:6/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Behavior  Hotel Information Search  Online  Prediction  Tracking  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Favorite | View/Download:18/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/30
Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator  
Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences Journal article
Psychology and Marketing, 2012,Volume: 29,Issue: 7,Page: 488-501
Authors:  Chung-Leung Luk;  Wendy W. N. Wan;  Raymond P. M. Chow;  Cheris W.C. Chow;  Kim-Shyan Fam;  Peiguan Wu;  Sarang Kim
Favorite | View/Download:10/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/11/01
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7,Page: 1214
Authors:  Liu M.T.;  Brock J.L.
Favorite | View/Download:7/0 | TC[WOS]:42 TC[Scopus]:0 | Submit date:2018/10/30
China  Consumers  Gender  
Selecting a female athlete endorser in China The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7/8,Page: 1214-1235
Authors:  Matthew Tingchi Liu;  James L. Brock
Favorite | View/Download:4/0 | TC[WOS]:42 TC[Scopus]:0 | Submit date:2020/07/15
China  Gender  Consumers