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Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Favorite | View/Download:7/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/08/01
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
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Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | View/Download:14/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:  Chanthika Pornpitakpan;  Yizhou Yuan;  Jie Hui Han
Favorite | View/Download:10/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2020/07/16
Impulse Buying  Salesperson’s Retail Service Quality  Mood  Mediation Test  Purchase Intentions  Store-revisit Intentions  
Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
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Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
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Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Internet marketing  
Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Journal article
Psychology and Marketing, 2013,Volume: 30,Issue: 10,Page: 918-933
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Chung Leung Luk
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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
International Journal of Internet Marketing and Advertising, 2012,Volume: 7,Issue: 3,Page: 260-277
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective Conference paper
Proceedings of 2011 Annual Conference of China Marketing Science, Sun Yat-sen University, Guangzhou, China, August 19-22, 2011
Authors:  Xuehua WANG;  Cheris W.C. CHOW;  Zhilin YANG
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