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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Development and validation of a multidimensional tourist's local food consumption value (TLFCV) scale Journal article
International Journal of Hospitality Management, 2019,Volume: 77,Page: 245-259
Authors:  Ja Young (Jacey) Choe;  Seongseop (Sam) Kim
Favorite  |  View/Download:3/0  |  Submit date:2019/08/02
Consumption Value  Local Food  Scale Development  Tourist Food Experience  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong Journal article
Asia Pacific Journal of Tourism Research, 2016,Volume: 21,Issue: 4,Page: 443-456
Authors:  Sun,Sunny;  Fong,Lawrence Hoc Nang;  Law,Rob;  Luk,Chris
Favorite  |  View/Download:3/0  |  Submit date:2019/08/02
Consumer Behavior  Hotel Information Search  Online  Prediction  Tracking  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Favorite  |  View/Download:4/0  |  Submit date:2018/10/30
Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator  
Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences Journal article
Psychology and Marketing, 2012,Volume: 29,Issue: 7,Page: 488-501
Authors:  Chung-Leung Luk;  Wendy W. N. Wan;  Raymond P. M. Chow;  Cheris W.C. Chow;  Kim-Shyan Fam;  Peiguan Wu;  Sarang Kim
Favorite  |  View/Download:0/0  |  Submit date:2019/11/01
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7,Page: 1214
Authors:  Liu M.T.;  Brock J.L.
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
China  Consumers  Gender  
Cross-cultural generalization of the effect of option choice framing on product option choices Journal article
Asia Pacific Journal of Marketing and Logistics, 2009,Volume: 21,Issue: 3,Page: 342-354
Authors:  Pornpitakpan,Chanthika
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Consumer behaviour  Cross-cultural studies  Decision making  Singapore  Thailand  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:0/0  |  Submit date:2019/08/01
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention