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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:40/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Uncovering the service profit chain in the casino industry Journal article
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017,Volume: 29,Issue: 11,Page: 2826-2846
Authors:  Catherine Prentice;  IpKin Anthony Wong;  Desmond Lam
Favorite  |  View/Download:34/0  |  Submit date:2018/10/30
Marketing  Management  Literature Review  Tourism And Hospitality  Service Profit Chain  Casinos