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Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 1,Page: 123-140
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe
Favorite  |  View/Download:12/0  |  Submit date:2019/08/02
Consumption  Value  Local Food  Attribute  Benefit  
Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite  |  View/Download:8/0  |  Submit date:2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:91/7  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite  |  View/Download:7/0  |  Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite  |  View/Download:7/0  |  Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products Conference paper
媒介生態變遷衝擊下的創新, 挑戰與社會參與 : 學術研討會論文選集, 台湾, 2011-6
Authors:  Wen Yu Chang
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Consumer  Decision Process  Willingness-to-pay  Macau  Culture  
Eye Movements as a Function of Culture: Examining Different Gender of Chinese Information Processing Conference paper
WORLD PEACE THROUGH INTERCULTURAL UNDERSTANDING, America, 2009-8-15
Authors:  Angela Chang
Favorite  |  View/Download:6/0  |  Submit date:2019/07/24
Information Processing  Eye-tracking  Taiwan  
Purchase Intentions as a Function of Culture: Examining the Effects of Visual Information on Young Chinese Consumers Conference paper
15th International Conference on Cross-Cultural Communication, Japan, 2009-9-18
Authors:  Angela W. Y. Chang
Favorite  |  View/Download:7/0  |  Submit date:2019/07/24
Measuring Consumer Satisfaction and Dissatisfaction Intensities to Identify Satisfiers and Dissatisfiers Journal article
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2008,Volume: 21,Page: 66-79
Authors:  Clement Chow;  Lida Zhang
Favorite  |  View/Download:2/0  |  Submit date:2019/09/17