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Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
SSIM-based rate-distortion optimization in H.264 Conference paper
ICASSP, IEEE International Conference on Acoustics, Speech and Signal Processing - Proceedings, Florence, Italy, 5 4, 2014 - 5 9, 2014
Authors:  Dai, Wei;  Au, Oscar C.;  Zhu, Wenjing;  Wan, Pengfei;  Hu, Wei;  Zhou, Jiantao
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/11/06
An empirical examination of hiring decisions of experienced auditors in public accounting: Evidence from Hong Kong Journal article
Managerial Auditing Journal, 2011,Volume: 26,Issue: 9,Page: 760-777
Authors:  Philip K.F. Law;  Desmond C.Y. Yuen
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Auditors  Hiring Decisions  Theory Of Interpersonal Attraction  Hong Kong  Public Accounting  
The impact of relational demographics on perceived managerial trustworthiness: Similarity or norms? Journal article
Journal of Social Psychology, 2008,Volume: 148,Issue: 2,Page: 187
Authors:  Lau D.C.;  Lam L.W.;  Salamon S.D.
Favorite | View/Download:4/0 | TC[WOS]:32 TC[Scopus]:0 | Submit date:2018/10/30
Organizational behaviors  Relational demography  Trustworthiness  Vertical dyads