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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
International Journal of Internet Marketing and Advertising, 2012,Volume: 7,Issue: 3,Page: 260-277
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
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Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy