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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:13/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite  |  View/Download:7/0  |  Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling  
The modeling and analysis of the word-of-mouth marketing Journal article
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018,Volume: 493,Page: 1-16
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo;  Tang, Yuan Yan
Favorite  |  View/Download:22/0  |  Submit date:2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:10/0  |  Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China Journal article
Journal of Marketing Communications, 2016,Volume: 22,Issue: 5,Page: 513-523
Authors:  Ye Ren;  Desmond Lam
Favorite  |  View/Download:5/0  |  Submit date:2019/08/01
Word-of-mouth  Servqual  Mainland Chinese  Telecommunication Industry  
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media Book
Hershey, Pennsylvania:IGI Global, 2014
Authors:  Mei Wu;  Peter Jakubowicz;  Chengyu Cao
Favorite  |  View/Download:7/0  |  Submit date:2019/07/16
Cyber security and privacy issues in smart grids Journal article
IEEE Communications Surveys and Tutorials, 2012,Volume: 14,Issue: 4,Page: 981
Authors:  Liu J.;  Xiao Y.;  Li S.;  Liang W.;  Chen C.L.P.
View  |  Adobe PDF(1244Kb)  |  Favorite  |  View/Download:949/218  |  Submit date:2018/10/30
Accountability  Ami  Privacy  Scada  Security  Smart Grid  
The Effects of Locus of Control on Word-of-mouth Communication Journal article
Journal of Marketing Communications, 2005,Volume: 11,Issue: 3,Page: 215-228
Authors:  Desmond Lam;  Dick Mizerski
Favorite  |  View/Download:17/0  |  Submit date:2018/10/30
Word-of-mouth  Locus Of Control  In-group  Out-group