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A comparative study for determinants of gaming performance in Macao and Las Vegas Journal article
Tourism Management, 2020,Volume: 77
Authors:  Qiang Deng;  Xinhua Gu;  Rob Law;  Zhaotong Lian
Favorite  |  View/Download:0/0  |  Submit date:2019/11/11
Dea  Sur  Gaming Efficiency  Casino Tourism  Resort Hospitality  
A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises Journal article
Industrial Marketing Management, 2019,Volume: 82,Page: 148-157
Authors:  Jie Wu;  Zhenzhong Ma;  Zhiyang Liu;  Chun Kwok Lei
Favorite  |  View/Download:1/0  |  Submit date:2019/11/01
Institutional Theory  Resource-based View Of The Firm  Market Maturity  Intellectual Property Rights  Cultural Distance  Absorptive Capability  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Destination-selection attributes for international association meetings: A mixed-methods study Journal article
Journal of Destination Marketing and Management, 2019,Volume: 13,Page: 61-72
Authors:  Jo,Deokhyun;  Park,Hyo Yeun;  Choe,Yeongbae;  Kim,Dae Kwan
Favorite  |  View/Download:1/0  |  Submit date:2019/08/02
Buying center  CVBs  Destination selection  International association  Meetings and conventions  Selection attributes  
Casino Management in Integrated Resorts Book
United Kingdom:Routledge, 2019
Authors:  Desmond Lam
Favorite  |  View/Download:0/0  |  Submit date:2019/09/25
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Effect of job insecurity, anxiety and personal resources on job satisfaction among casino employees in macau: a moderated mediation analysis Journal article
Journal of Hospitality Marketing and Management, 2019,Volume: 28,Issue: 3,Page: 379-396
Authors:  Cheung,Francis Yue Lok;  Wu,Anise M.S.;  Ching Chi (Cindia),Lam
Favorite  |  View/Download:4/0  |  Submit date:2019/06/25
Anxiety  Job Insecurity  Job Satisfaction  Personal Resources  
Differential effects of patriotism and support on post-development visit intention: the Korean DMZ Peace Park Journal article
Journal of Travel and Tourism Marketing, 2019,Volume: 36,Issue: 3,Page: 384-401
Authors:  Kim,Hyesun;  Choe,Yeongbae;  Lee,Choong Ki
Favorite  |  View/Download:2/0  |  Submit date:2019/08/02
construal level theory  controversial development  distance  patriotism  peace park  Resident support  theory of planned behavior  tourism development  transborder area  visit intention  
Ranking of choice cues for smartphones using the Best–Worst scaling method Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Pinto,Luis;  Kaynak,Erdener;  Chow,Clement S.F.;  Zhang,Lida L.
Favorite  |  View/Download:0/0  |  Submit date:2019/08/01
Best–Worst scaling method  Buying decision process  Chinese context  Product attributes  Ranking of importance  Smartphone