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Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines Journal article
Journal of Global Marketing, 2016,Volume: 29,Issue: 3,Page: 128-138
Authors:  Joseph A. Sy-Changco;  Ramendra Singh;  Rizalito L. Gregorio;  Pierre Xiao Lu;  Geon Cheol Shin
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Customer  Customer Willingness  Emerging Markets  Salesperson Adaptiveness  Sales Call Length  
Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | View/Download:9/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
THE INSTITUTIONAL ASYMMETRIES AND PRODUCT INNOVATION OF EMERGING MARKET FIRMS Conference paper
2014 Global Marketing Conference at Singapore Proceedings, Singapore, July 9-12, 2014
Authors:  Zefu wu;  Jie Wu
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
Institutional Environment  Political Institutions  Economic Development  Cultural Systems  Individualism  Product Innovation  Emerging Markets  China  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | View/Download:7/0 | TC[WOS]:48 TC[Scopus]:0 | Submit date:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | View/Download:7/0 | TC[WOS]:48 TC[Scopus]:0 | Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | View/Download:3/0 | TC[WOS]:48 TC[Scopus]:0 | Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | View/Download:6/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
Authors:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
Favorite | View/Download:14/0 | TC[WOS]:48 TC[Scopus]:0 | Submit date:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality  
Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Journal article
Psychology and Marketing, 2013,Volume: 30,Issue: 10,Page: 918-933
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Chung Leung Luk
Favorite | View/Download:5/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/10/24
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertising  Consumer behaviour  Cultural values  Customer orientation  International advertising