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Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
View  |  Adobe PDF(2100Kb)  |  Favorite  |  View/Download:231/16  |  Submit date:2020/05/11
Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite  |  View/Download:7/0  |  Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:423/13  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:433/16  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
“fake food” as a new ingredient in the “cuisine juridique”: A case for “regulatory co-opetition” Journal article
Medicine and Law, 2018,Volume: 37,Issue: 1,Page: 175-192
Authors:  Svetlicinii,Alexandr
Favorite  |  View/Download:1/0  |  Submit date:2019/08/22
China  Consumer protection  European union  Food  Food fraud  Food safety  Misleading advertising  Unfair commercial practices  
Internationalization of traditional Chinese medicine: current international market, internationalization challenges and prospective suggestions Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Lin, Annie Xianghong;  Chan, Ging;  Hu, Yuanjia;  Ouyang, Defang;  Ung, Carolina Oi Lam;  Shi, Luwen;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:423/8  |  Submit date:2018/10/30
Tcm  Internationalization  International Market  Quality Control  Standardization  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
The 1st Annual Conference of the Public Relations Society of China, HongKong, 2016-12-2
Authors:  Wu Mei
Favorite  |  View/Download:23/0  |  Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Fantasizing Macau Beyond a Gaming City: Symbolic Repertoires for City Branding Conference paper
International Journal of Strategic Communication, HongKong, 2016-12-2
Authors:  Wu Mei;  Zhao Ying
Favorite  |  View/Download:11/0  |  Submit date:2019/07/16
A scenario-based system for advertising design: Extending the destination advertising response (DAR) model Conference paper
proceedings of The 46th Travel and Tourism Research Association International Conference, Portland, Oregon, Jun. 15 – 17. 2015
Authors:  Yeongbae Choe;  Jason L. Stienmetz;  Daniel R. Fesenmaier
Favorite  |  View/Download:3/0  |  Submit date:2019/10/22
Destination Advertising  Tourism Marketing  Simulation  Scenario  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
Favorite  |  View/Download:2/0  |  Submit date:2019/10/24
Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising