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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:17/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Art festival attendance: Who attends and why with implications on developing future festival attractiveness Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 3,Page: 268-285
Authors:  McCartney,Glenn;  Ip Si Kei,Dorothy
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Community Outreach  Festival Event  Marketing Segmentation  Participant Motives  Repeat Visitation  
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework Journal article
Journal of Hospitality and Tourism Research, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong,Ip Kin Anthony;  Ji,Mingjie;  Liu,Matthew Tingchi
Favorite  |  View/Download:0/0  |  Submit date:2019/08/15
authenticity  customer satisfaction  festival  perceived value  program quality  service environment  
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework Journal article
Journal of Hospitality and Tourism Research, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong,Ip Kin Anthony;  Ji,Mingjie;  Liu,Matthew Tingchi
Favorite  |  View/Download:4/0  |  Submit date:2019/08/15
authenticity  customer satisfaction  festival  perceived value  program quality  service environment  
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework Journal article
Journal of Hospitality and Tourism Research, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong,Ip Kin Anthony;  Ji,Mingjie;  Liu,Matthew Tingchi
Favorite  |  View/Download:5/0  |  Submit date:2019/08/01
authenticity  customer satisfaction  festival  perceived value  program quality  service environment  
The Effect of Event Supportive Service Environment and Authenticity in the Quality-Value-Satisfaction Framework Journal article
JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong, IpKin Anthony;  Ji, Mingjie;  Liu, Matthew Tingchi
Favorite  |  View/Download:21/0  |  Submit date:2018/10/30
Festival  Service Environment  Authenticity  Program Quality  Perceived Value  Customer Satisfaction  
Customer responses to arts festivals: The effects of relationship marketing on cultural activities Book chapter
出自: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, United States of America:IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Chang
Favorite  |  View/Download:6/0  |  Submit date:2019/06/18
Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities Book chapter
出自: Handbook of research on the impact of culture and society on the entertainment industry:PA: IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Wen-Yu, CHANG
Favorite  |  View/Download:1/0  |  Submit date:2019/09/27
Segmenting Food Festival Visitors: Applying the Theory of Planned Behavior and Lifestyle Journal article
Journal of Convention & Event Tourism, 2013,Issue: 14,Page: 193-216
Authors:  JEOU-SHYAN HORNG;  CHING-SHU SU;  SIU-IAN AMY SO
Favorite  |  View/Download:4/0  |  Submit date:2019/10/24
Festival  Theory Of Reasoned Action  Tourism  Theory Of Planned Behavior  Lifestyle  
Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: A case study of Macau Journal article
International Journal of Tourism Research, 2013,Volume: 15,Issue: 3,Page: 226
Authors:  Wan Y.K.P.;  Chan S.H.J.
Favorite  |  View/Download:2/0  |  Submit date:2018/10/30
Event management  Factors and attributes  Food festival  Loyalty  Tourist satisfaction