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Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
Journal of Industrial and Intelligent Information, 2015,Volume: 3,Issue: 2,Page: 126-132
Authors:  K. M. Sam;  C. R. Chatwin
Favorite  |  View/Download:3/0  |  Submit date:2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
Relationships between the direct and induced effects of destination advertising Conference paper
The 44th Travel and Tourism Research Association International Conference, Kansas City, Missouri., Jun. 20 – 23. 2013
Authors:  Choe, Y.;  Fesenmaier, D.R.
Favorite  |  View/Download:1/0  |  Submit date:2019/10/22
Advertising Effectiveness  Tourism Advertising  Destination Marketing Organization  Behavioral Changes  Nonlinear Models  
Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
International Journal of E-Entrepreneurship and Innovation, 2013,Volume: 3,Issue: 3,Page: 13-26
Authors:  Sam Kin Meng;  Chris Chatwin
Favorite  |  View/Download:5/0  |  Submit date:2019/12/05
Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
An Integrated Approach for Measuring the Relative Importance of E-marketing Tools for Online Businesses Journal article
International Journal of E-Business Development, 2013,Volume: 3,Issue: 3,Page: 137 – 146
Authors:  Chris R Chatwin;  Kin Meng Sam
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Trip budget and destination advertising response Journal article
Tourism Analysis, 2013,Volume: 18,Issue: 6,Page: 713–722
Authors:  YEONGBAE CHOE;  JASON L. STIENMETZ;  DANIEL R. FESENMAIER
Favorite  |  View/Download:1/0  |  Submit date:2019/10/17
Advertising Effectiveness  Destination Advertising  Conversion Studies  Trip Structure  
Cyber security and privacy issues in smart grids Journal article
IEEE Communications Surveys and Tutorials, 2012,Volume: 14,Issue: 4,Page: 981
Authors:  Liu J.;  Xiao Y.;  Li S.;  Liang W.;  Chen C.L.P.
View  |  Adobe PDF(1244Kb)  |  Favorite  |  View/Download:784/147  |  Submit date:2018/10/30
Accountability  Ami  Privacy  Scada  Security  Smart Grid  
Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce Conference paper
Proceeding of the Tenth International Conference on Electronic Business, Shanghai, China, December 1-4, 2010
Authors:  Kin Meng Sam;  Chris R Chatwin
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The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce Conference paper
Proceeding of the Fifth International Conference on Electronic Business, Hong Kong, December 5-9, 2005
Authors:  K. M., Sam;  C. R., Chatwin
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Consumer Psychological Factors  Internet Marketing  E-marketing Mix