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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:28/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2018,Volume: 35,Issue: 5,Page: 678-689
Authors:  Lorenzo Masiero;  Jianwei Qian;  Davis Fong;  Rob Law
Favorite  |  View/Download:20/0  |  Submit date:2018/10/30
Tourist Satisfaction  Destination Loyalty  Gambling Destinations  Gambling Outcome  
The Impact of Travelers’ Freedom of Choice Perception on Destination Image, Satisfaction and Destination Loyalty Conference paper
Proceedings for 2014 Annual ICHRIE Summer Conference & Marketplace, At San Diego, California, USA, California, USA, 2014
Authors:  Li Jun;  Liu Xiaoming;  Yang Yan
Favorite  |  View/Download:6/0  |  Submit date:2019/10/17
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
International Journal of Hospitality Management, 2012,Volume: 31,Issue: 2,Page: 554-563
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite  |  View/Download:2/0  |  Submit date:2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty  
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012,Volume: 31,Issue: 2,Page: 554-563
Authors:  Leonardo (Don) A. N. Dioko;  Siu-Ian (Amy) So
Favorite  |  View/Download:2/0  |  Submit date:2020/07/14
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty