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Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:13/1  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:22/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao Journal article
Journal of Vacation Marketing, 2009,Volume: 15,Issue: 2,Page: 179-193
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:2/0  |  Submit date:2019/09/18
Destination Brand Image  Attraction Attributes  
A Strategic Use of the Communication Mix in the Destination Image Formation Process Journal article
Journal of Travel Research, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:3/0  |  Submit date:2019/09/12
Tourism  Marketing  Communication Effectiveness Grid  Destination Image  
Macao or Macau? A case of tourism brand image confusion among Taiwan travellers? Journal article
Euro Asia Journal of Management, 2006,Volume: 16,Issue: 2,Page: 107-135
Authors:  Mccartney Glenn;  Nadkarni Sanjay;  Gartner William
Favorite  |  View/Download:3/0  |  Submit date:2019/09/12