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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite | View/Download:40/0 | TC[WOS]:20 TC[Scopus]:39 | Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Can hosting festivals help increase the sense of place for residents? Conference paper
Handbook of 13th APacCHRIE Conference in conjunction with 14th APF Conference, Auckland, New Zealand, 10-12 June 2015
Authors:  Siu-Ian (Amy) So;  Ms Soey Lei
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/01
Asia Pacific  Conference  Hospitality  Research  Sustainability  Tourism