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The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity Journal article
International Journal of Hospitality Management, 2017,Volume: 66,Page: 54-65
Authors:  Irene Cheng Chu Chan;  Long W. Lam;  Cheris W.C. Chow;  Lawrence Hoc Nang Fong;  Rob Law
Favorite  |  View/Download:7/0  |  Submit date:2019/08/01
Review Valence  Booking Intention  Homophily Theory  Demographic And Preference Similarity