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Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework Conference paper
Proceedings of 9th International Joint World Cultural Tourism Conference, Seoul, Korea, Nov 14-16, 2008
Authors:  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Mainland Chinese Tourists’ Consumption Behavior  Foreign Market Entry  Cultural Risks In emergIng Markets  MarketIng In emergIng Markets  Theme Parks  Integration-responsiveness Framework