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Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
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Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
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Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising  
The effect of culture and salespersons' retail service quality on impulse buying Journal article
Australasian Marketing Journal, 2013,Volume: 21,Issue: 2,Page: 85
Authors:  Pornpitakpan C.;  Han J.H.
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Cross-cultural experiments  Cultural dimensions  Customer relationship management  Impulse buying  Salesperson-customer interaction  Service quality  Singapore  United States of America  
Purchase Intentions as a Function of Culture: Examining the Effects of Visual Information on Young Chinese Consumers Conference paper
15th International Conference on Cross-Cultural Communication, Japan, 2009-9-18
Authors:  Angela W. Y. Chang
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