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Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Journal of Global Marketing, 2011,Volume: 24,Issue: 2,Page: 167-180
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
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Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy