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Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite  |  View/Download:9/0  |  Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite  |  View/Download:22/0  |  Submit date:2018/10/30
Traveler satisfaction  staying overnight  moderating effect  travel experience  equity theory  consumer involvement theory  norm theory  Asia pacific  tourism marketing  gambling destination  
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes Journal article
The International Review of Retail, Distribution and Consumer Research, 2012,Volume: 22,Issue: 4,Page: 365-383
Authors:  Matthew Tingchi Liu;  James L. Brock;  Ramendra Singh;  Rongwei Chu;  Joseph Sy-Changco
Favorite  |  View/Download:2/0  |  Submit date:2019/11/29
Loyalty Programme  Credit Card  Reward Programme  Involvement  India  
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 3,Page: 372-396
Authors:  Pornpitakpan,Chanthika;  Green,Robert T.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Advertisements  Consumer behaviour  Diseases  Singapore  Thailand  United States of America  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:4/0  |  Submit date:2019/08/02
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite  |  View/Download:4/0  |  Submit date:2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement