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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:41/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Understanding the attendance at cultural venues and events with stochastic preference models Journal article
Journal of Business Research, 2016,Volume: 69,Issue: 9,Page: 3538-3544
Authors:  Giang Trinh;  Desmond Lam
Favorite  |  View/Download:6/0  |  Submit date:2019/08/01
Cultural Venues  Attendance Behaviour  Stochastic  Nbd Model  Dirichlet Model  
Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters Conference paper
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Proceedings, University of Canterbury Christchurch, New Zealand, Dec 5-7, 2016
Authors:  Lu Chuhong;  Joseph Sy-Changco
Favorite  |  View/Download:2/0  |  Submit date:2019/12/03
Green Marketing  Green Purchase Behaviour  Parental Influence  Peer Influence  Macau  
Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
Favorite  |  View/Download:7/0  |  Submit date:2019/08/02
Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Consumer behaviour  Social marketing  
Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
Favorite  |  View/Download:6/0  |  Submit date:2019/10/17
Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Consumer behaviour  Internet marketing  
Fans of Folklore Performances: Identifying a New Relationship Between Communication and Marketing Book chapter
出自: The Ashgate Research Companion to Fan Cultures:Ashgate Publication, 2014, 页码: 121-134
Authors:  Angela Chang
Favorite  |  View/Download:5/0  |  Submit date:2019/07/24
Fans of folklore performances: Identifying a new relationship between communication and marketing Book chapter
出自: The Ashgate Research Companion to Fan Cultures:Ashgate Publication, 2014, 页码: 121-134
Authors:  Angela Chang
Favorite  |  View/Download:4/0  |  Submit date:2019/06/18
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Advertising  Consumer behaviour  Cultural values  Customer orientation  International advertising