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Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
View  |  Adobe PDF(2100Kb)  |  Favorite  |  View/Download:83/10  |  Submit date:2020/05/11
Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:10/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Cultural essentialism and tailored hotel service for Chinese: the moderating role of satisfaction Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 9,Page: 3610-3626
Authors:  Lawrence Hoc Nang Fong;  Hongwei He;  Melody Manchi Chao;  Galli Leandro;  David King
Favorite  |  View/Download:11/0  |  Submit date:2019/09/30
Culture  Culture  Hotel  Hospitality  Lay Theories  Implicit Theories  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:30/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:21/5  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Macau's materialist milieu: Portuguese pavement stones and the political economy of the chinese urban imaginary Book chapter
出自: The Routledge Companion to Urban Imaginaries, London:Routledge, 2018, 页码: 232-247
Authors:  Tim Simpson
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DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:2/0  |  Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite  |  View/Download:4/0  |  Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
How Extrinsic Religiosity Affects Vice Product Consumption Conference paper
2017 Summer AMA Conference Proceedings, San Francisco, California, USA, August 4-6, 2017
Authors:  I Man Mok;  Desmond Lam
Favorite  |  View/Download:5/0  |  Submit date:2019/09/30
Extrinsic Religiosity  Vice Product  Impulsivity  Drinking  Gambling  
An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong Journal article
Asia Pacific Journal of Tourism Research, 2016,Volume: 21,Issue: 4,Page: 443-456
Authors:  Sun,Sunny;  Fong,Lawrence Hoc Nang;  Law,Rob;  Luk,Chris
Favorite  |  View/Download:5/0  |  Submit date:2019/08/02
Consumer Behavior  Hotel Information Search  Online  Prediction  Tracking