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Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
View  |  Adobe PDF(2100Kb)  |  Favorite  |  View/Download:157/14  |  Submit date:2020/05/11
Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:11/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:13/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Consumers’ perceptions about pharmaceutical care provided by community pharmacists in China in relation to over-the-counter drugs: A qualitative study Journal article
Inquiry (United States), 2019,Volume: 55
Authors:  Chen,Hong;  Ung,Carolina Oi Lam;  Chi,Peilian;  Wu,Jihong;  Tang,Daisheng;  Hu,Hao
Favorite  |  View/Download:4/0  |  Submit date:2019/06/25
China  Community pharmacist  Community pharmacy  Consumer  Pharmaceutical care  Qualitative  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:91/7  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:353/13  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:365/16  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
Favorite  |  View/Download:4/0  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
Favorite  |  View/Download:12/0  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior