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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 23-39
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite  |  View/Download:4/0  |  Submit date:2019/09/17
Brand familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment  
The Effect of the Latest Government Warning Format in Cigarette Labeling on Smoking Avoidance Behavior of Non-smoking Youngsters Conference paper
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, Natl Taipei Univ, Taipei, PEOPLES R CHINA, JUN 25-29, 2013
Authors:  Mak, Winnie;  Kaynak, Erdener;  Chow, Clement S. F.
Favorite  |  View/Download:79/0  |  Submit date:2020/07/09