UM

Browse/Search Results:  1-7 of 7 Help

Selected(0)Clear Items/Page:    Sort:
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:15/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite  |  View/Download:0/0  |  Submit date:2019/09/12
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
An Examination of Sina Weibo Travel Blogs’ Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China Tourism Research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  McCartney,Glenn;  Pao Cheng Pek,Rowena
Favorite  |  View/Download:1/0  |  Submit date:2019/08/01
accommodation purchase  blog  Chinese social media  key opinion leaders  Weibo  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite  |  View/Download:0/0  |  Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media