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Celebrity poses and consumer attitudes in endorsement advertisements
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
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View/Download:1/0
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Submit date:2019/10/21
Endorsement
Advertising
Marketing Communications
Consumer Attitude
Cognitive Load
Celebrity Endorsement
Celebrity Poses
Vlog and brand evaluations: the influence of parasocial interaction
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:
Liu,Matthew Tingchi
;
Liu,Yongdan
;
Zhang,Lida L.
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View/Download:2/0
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Submit date:2019/08/01
Brand affect
Brand management
Brand preference
Branding strategies
Celebrity endoresement
Consumer behaviour
Parasocial interaction
Perceived brand quality
Promotions management
Vlog
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:
Seongseop (Sam) Kim
;
Ja Young (Jacey) Choe
;
James F. Petrick
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View/Download:15/0
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Submit date:2018/10/30
Celebrity
Brand
Festival
Loyalty
Image
Destination Attachment
Korea
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?
Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
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Submit date:2019/10/17
Perceptual Fluency
Celebrity
Endorsement
Celebrity's Image
Consumer Behavior
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao
Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:
Glenn McCartney
;
Rowena Pao Cheng Pek
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Submit date:2019/09/12
Chinese Social Media
Weibo
Key Opinion Leaders
Accommodation Purchase
Blog
An Examination of Sina Weibo Travel Blogs’ Influence on Sentiment towards Hotel Accommodation in Macao
Journal article
Journal of China Tourism Research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:
McCartney,Glenn
;
Pao Cheng Pek,Rowena
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Submit date:2019/08/01
accommodation purchase
blog
Chinese social media
key opinion leaders
Weibo
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao
Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:
Glenn McCartney
;
Jose Ferreira Pinto
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Submit date:2019/09/12
Celebrity Endorsement
Chinese Outbound Travel
Co-branding
Destination Selection
Social Media