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Vlog and brand evaluations: the influence of parasocial interaction
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:
Liu,Matthew Tingchi
;
Liu,Yongdan
;
Zhang,Lida L.
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View/Download:2/0
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Submit date:2019/08/01
Brand affect
Brand management
Brand preference
Branding strategies
Celebrity endoresement
Consumer behaviour
Parasocial interaction
Perceived brand quality
Promotions management
Vlog
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity
Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:
Chang,Angela
;
Schulz,Peter J.
;
Schirato,Tony
;
Hall,Brian J.
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View/Download:6/0
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Submit date:2019/06/18
Advertising Appeals
Advertising Tactics
Big Foods
Branding Strategy
Food Marketing
Global Brands
Obesity
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao
Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:
Glenn McCartney
;
Jose Ferreira Pinto
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Submit date:2019/09/12
Celebrity Endorsement
Chinese Outbound Travel
Co-branding
Destination Selection
Social Media
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong
Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 3,Page: 160
Authors:
Zhang N.
;
Liu J.
;
Hu H.
;
Wang Y.
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View/Download:13/0
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Submit date:2018/10/31
Chinese Patent Medicine
Marketing Strategy
Branding
Culture
Internationalization
Singapore
Guangzhou
Hong Kong