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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:77/0 | TC[WOS]:3 TC[Scopus]:5 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | View/Download:15/0 | TC[WOS]:1 TC[Scopus]:4 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | View/Download:8/0 | TC[WOS]:9 TC[Scopus]:14 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 3,Page: 160
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | View/Download:25/0 | TC[WOS]:0 TC[Scopus]:1 | Submit date:2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong  
Asia Pacific Breweries: Achieving Growth Through Regionalization Journal article
Journal of International Business Education, 2009,Volume: 4,Issue: 1,Page: 47-72
Authors:  Nitin Pangarkar;  Jie Wu
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
Asia  Beer  Branding  China  Regionalization  Singapore  Tigers