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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:7/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
The Use of Microblog "Weibo" by Chinese Patent Medicine Companies in China Journal article
THERAPEUTIC INNOVATION & REGULATORY SCIENCE, 2019,Volume: 53,Issue: 4,Page: 490-496
Authors:  Song, QR;  Ung, COL;  Tang, DS;  Hu, H
Favorite  |  View/Download:71/0  |  Submit date:2020/03/12
Microblog  Traditional Chinese Medicine  Chinese Patent Medicine  Social Media  China  Weibo  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite  |  View/Download:7/0  |  Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:7/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:9/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
The 1st Annual Conference of the Public Relations Society of China, HongKong, 2016-12-2
Authors:  Wu Mei
Favorite  |  View/Download:18/0  |  Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Fantasizing Macau Beyond a Gaming City: Symbolic Repertoires for City Branding Conference paper
International Journal of Strategic Communication, HongKong, 2016-12-2
Authors:  Wu Mei;  Zhao Ying
Favorite  |  View/Download:3/0  |  Submit date:2019/07/16
Symbolic Repertoires for City Branding Beyond Casinos: The Case of Macau Journal article
International Journal of Strategic Communication, 2017,Volume: 11,Issue: 5,Page: 415-433
Authors:  Wu Mei;  Zhao Ying
Favorite  |  View/Download:15/0  |  Submit date:2019/07/15
Recent advances in metaheuristic algorithms: Does the Makara dragon exist? Journal article
Journal of Supercomputing, 2016,Volume: 72,Issue: 10,Page: 3764-3786
Authors:  Simon Fong;  Xi Wang;  Qiwen Xu;  Raymond Wong;  Jinan Fiaidhi;  Sabah Mohammed
Favorite  |  View/Download:7/0  |  Submit date:2019/02/13
Algorithm Design  Metaheuristics  Search Methods  Swarm Intelligence  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/09/27