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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Customers’ needs satisfaction: A scale validation with refinement in the integrated resort setting Journal article
International Journal of Hospitality Management, 2019,Volume: 82,Page: 39-47
Authors:  Ahn,Jiseon;  Back,Ki Joon;  Choe,Yeongbae
Favorite  |  View/Download:1/0  |  Submit date:2019/08/02
Cross-cultural study  Eudaimonic well-being  Hedonic well-being  Integrated resort  Needs satisfaction  Scale validation  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:0/0  |  Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:1/0  |  Submit date:2019/08/01
China  Co-creation  Service quality  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
Favorite  |  View/Download:3/0  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:14/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Factors contributing to hospitalization costs for patients with COPD in China: a retrospective analysis of medical record data Journal article
INTERNATIONAL JOURNAL OF CHRONIC OBSTRUCTIVE PULMONARY DISEASE, 2018,Volume: 13,Page: 3349-3357
Authors:  Li, Meng;  Wang, Fengyan;  Chen, Rongchang;  Liang, Zhenyu;  Zhou, Yumin;  Yang, Yuqiong;  Chen, Shengqi;  Ung, Carolina Oi Lam;  Hu, Hao
View  |  Adobe PDF(408Kb)  |  Favorite  |  View/Download:98/2  |  Submit date:2018/10/30
COPD  economic burden  hospitalization costs  medical cost  multivariate regression  
Managing the challenges of pharmaceutical patent expiry: a case study of Lipitor Journal article
Journal of Science and Technology Policy Management, 2016,Volume: 7,Issue: 3,Page: 258-272
Authors:  Chao C.K.;  Hu H.;  Zhang L.;  Wu J.
Favorite  |  View/Download:1/0  |  Submit date:2018/12/28
Health care cost  Lipitor  Patent expiry  Pharmaceutical industry