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| Transit advertising in corporate branding: a multilevel study Journal article International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468 Authors: Henrique F. Boyol Ngan; Fiona X. Yang
 Favorite | View/Download:3/0 | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/11/27 Advertising Effectiveness Advertising Design Corporate Brand Equity Message Response Involvement Theory Transit Advertising |
| The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329 Authors: Seongseop (Sam) Kim; Ja Young (Jacey) Choe ; James F. Petrick
 Favorite | View/Download:42/0 | TC[WOS]:35 TC[Scopus]:41 | Submit date:2018/10/30 Celebrity Brand Festival Loyalty Image Destination Attachment Korea |
| Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper Authors: Liu, Matthew Tingchi; Wong, Ipkin Anthony; Tseng, Ting-Hsiang; Chang, Angela Wen-Yu; Phau, Ian
 Favorite | View/Download:18/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date:2018/10/30 Brand equity Brand attitude Purchase intention Service brand Luxury hotel |
| Applying consumer-based brand equity in luxury hotel branding Journal article Journal of Business Research, 2017,Volume: 81,Page: 192-202 Authors: Matthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang ; Ian Phau
 Favorite | View/Download:17/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date:2019/06/18 Brand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12 Authors: Matthew Liu ; Anthony Wong; Tseng Ting-Hsiang; Angela Wen-Yu Chang ; Ian Phau
 Favorite | View/Download:19/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27 |
| How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113 Authors: Yang,Yan; Liu,Xiaoming ; Li,Jun
 Favorite | View/Download:7/0 | TC[WOS]:29 TC[Scopus]:36 | Submit date:2019/08/15 Customer experience (CE) customer-based brand equity for tourism destination (CBBETD) Mainland Chinese outbound tourists service performance word-of-mouth (WOM) |
| Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article International Journal of Hospitality Management, 2012,Volume: 31,Issue: 2,Page: 554-563 Authors: Leonardo (Don) A.N. Dioko; Siu-Ian (Amy) So
 Favorite | View/Download:4/0 | TC[WOS]:30 TC[Scopus]:32 | Submit date:2019/10/24 Destination Branding Tourism Marketing Co-branding Brand Equity Brand Loyalty |
| Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012,Volume: 31,Issue: 2,Page: 554-563 Authors: Leonardo (Don) A. N. Dioko; Siu-Ian (Amy) So
 Favorite | View/Download:5/0 | TC[WOS]:30 TC[Scopus]:32 | Submit date:2020/07/14 Destination Branding Tourism Marketing Co-branding Brand Equity Brand Loyalty |