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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:15/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:3/0  |  Submit date:2019/09/27
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite  |  View/Download:0/0  |  Submit date:2019/08/15
Customer experience (CE)  customer-based brand equity for tourism destination (CBBETD)  Mainland Chinese outbound tourists  service performance  word-of-mouth (WOM)  
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
International Journal of Hospitality Management, 2012,Volume: 31,Issue: 2,Page: 554-563
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite  |  View/Download:0/0  |  Submit date:2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty