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| Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors: Henrique F. Boyol Ngan; Fiona X. Yang
  Favorite | View/Download：3/0 | TC[WOS]:1 TC[Scopus]:1 | Submit date：2019/11/27
Advertising Effectiveness Advertising Design Corporate Brand Equity Message Response Involvement Theory Transit Advertising |
| The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors: Seongseop (Sam) Kim; Ja Young (Jacey) Choe; James F. Petrick
Favorite | View/Download：42/0 | TC[WOS]:35 TC[Scopus]:41 | Submit date：2018/10/30
Celebrity Brand Festival Loyalty Image Destination Attachment Korea |
| Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors: Liu, Matthew Tingchi; Wong, Ipkin Anthony; Tseng, Ting-Hsiang; Chang, Angela Wen-Yu; Phau, Ian
Favorite | View/Download：18/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date：2018/10/30
Brand equity Brand attitude Purchase intention Service brand Luxury hotel |
| Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors: Matthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang; Ian Phau
Favorite | View/Download：17/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date：2019/06/18
Brand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors: Matthew Liu; Anthony Wong; Tseng Ting-Hsiang; Angela Wen-Yu Chang; Ian Phau
Favorite | View/Download：19/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/27 |
| How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113
Authors: Yang，Yan; Liu，Xiaoming; Li，Jun
Favorite | View/Download：7/0 | TC[WOS]:29 TC[Scopus]:36 | Submit date：2019/08/15
Customer experience (CE) customer-based brand equity for tourism destination (CBBETD) Mainland Chinese outbound tourists service performance word-of-mouth (WOM) |
| Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
International Journal of Hospitality Management, 2012,Volume: 31,Issue: 2,Page: 554-563
Authors: Leonardo (Don) A.N. Dioko; Siu-Ian (Amy) So
Favorite | View/Download：4/0 | TC[WOS]:30 TC[Scopus]:32 | Submit date：2019/10/24
Destination Branding Tourism Marketing Co-branding Brand Equity Brand Loyalty |
| Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012,Volume: 31,Issue: 2,Page: 554-563
Authors: Leonardo (Don) A. N. Dioko; Siu-Ian (Amy) So
Favorite | View/Download：5/0 | TC[WOS]:30 TC[Scopus]:32 | Submit date：2020/07/14
Destination Branding Tourism Marketing Co-branding Brand Equity Brand Loyalty |
