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Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/08/02
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/08/01
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement