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How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:9/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:30/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View  |  Adobe PDF(493Kb)  |  Favorite  |  View/Download:90/6  |  Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite  |  View/Download:25/0  |  Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Factors contributing to hospitalization costs for patients with COPD in China: a retrospective analysis of medical record data Journal article
INTERNATIONAL JOURNAL OF CHRONIC OBSTRUCTIVE PULMONARY DISEASE, 2018,Volume: 13,Page: 3349-3357
Authors:  Li, Meng;  Wang, Fengyan;  Chen, Rongchang;  Liang, Zhenyu;  Zhou, Yumin;  Yang, Yuqiong;  Chen, Shengqi;  Ung, Carolina Oi Lam;  Hu, Hao
View  |  Adobe PDF(408Kb)  |  Favorite  |  View/Download:357/11  |  Submit date:2018/10/30
Copd  Economic Burden  Hospitalization Costs  Medical Cost  Multivariate Regression  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:9/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:10/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Fantasizing Macau Beyond a Gaming City: Symbolic Repertoires for City Branding Conference paper
International Journal of Strategic Communication, HongKong, 2016-12-2
Authors:  Wu Mei;  Zhao Ying
Favorite  |  View/Download:9/0  |  Submit date:2019/07/16
Symbolic Repertoires for City Branding Beyond Casinos: The Case of Macau Journal article
International Journal of Strategic Communication, 2017,Volume: 11,Issue: 5,Page: 415-433
Authors:  Wu Mei;  Zhao Ying
Favorite  |  View/Download:19/0  |  Submit date:2019/07/15
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite  |  View/Download:8/0  |  Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods