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Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
View  |  Adobe PDF(2100Kb)  |  Favorite  |  View/Download:159/14  |  Submit date:2020/05/11
Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:13/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth Journal article
PRODUCTION AND OPERATIONS MANAGEMENT, 2019,Volume: 28,Issue: 9,Page: 2202-2220
Authors:  Yonghua Ji;  Ruibing Wang;  Qinglong Gou
Favorite  |  View/Download:13/0  |  Submit date:2020/04/02
Mobile Platforms  System Coordination  Differential Game  Mobile Apps  In-app Advertising  
UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite  |  View/Download:3/0  |  Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
SUSTAINABILITY, 2019,Volume: 11,Issue: 16
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite  |  View/Download:4/0  |  Submit date:2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2019,Volume: 36,Issue: 9,Page: 1025–1036
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite  |  View/Download:1/0  |  Submit date:2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity  
Genetic and Genomic Consultation: Are We Ready for Direct-to-Consumer Telegenetics ? Journal article
FRONTIERS IN GENETICS, 2018,Volume: 9
Authors:  Du, Li;  Becher, Shmuel I.
Favorite  |  View/Download:8/0  |  Submit date:2019/01/17
telegenetics  telegenomics  direct-to-consumer  genetic services  risks and benefits  privacy  informed consent  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite  |  View/Download:7/0  |  Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:353/13  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:365/16  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative