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Internationalization of Traditional/Complementary Medicine products: market entry as medicine Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Li, Jiatong;  Zhu, Jianfan;  Hu, Hao;  Harnett, Joanna E.;  Lei, Chi Ieong;  Chau, Ka Yin;  Chan, Ging;  Ung, Carolina Oi Lam
View | Adobe PDF | Favorite | View/Download:501/10 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2018/10/30
Traditional Chinese Medicines  Chinese Patent Medicines  Proprietary Chinese Medicines  Traditional And Complementary Medicine  Registration  Internationalization  Quality  Safety  Efficacy  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity