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Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/11/27
Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising  
Emotions in online review and consumer response: Future research directions in hospitality and tourism Conference paper
Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong SAR, China, 22-25 May, 2019
Authors:  Erin Yirun Wang;  Lawrence Hoc Nang Fong;  Desmond Lam
Favorite | View/Download:34/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/30
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite | View/Download:8/0 | TC[WOS]:5 TC[Scopus]:8 | Submit date:2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
Non-response bias in tourism advertising studies: Further analyses Journal article
TOURISM ANALYSIS, 2016,Volume: 21,Issue: 2-3,Page: 293-298
Authors:  Choe, Yeongbae;  Fesenmaier, Daniel R.
Favorite | View/Download:7/0 | TC[WOS]:2 TC[Scopus]:1 | Submit date:2019/10/21
Destination Advertising  Nonresponse Bias  Conversion Study  
A scenario-based system for advertising design: Extending the destination advertising response (DAR) model Conference paper
proceedings of The 46th Travel and Tourism Research Association International Conference, Portland, Oregon, Jun. 15 – 17. 2015
Authors:  Yeongbae Choe;  Jason L. Stienmetz;  Daniel R. Fesenmaier
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
Destination Advertising  Tourism Marketing  Simulation  Scenario  
Prior experience and destination advertising response Journal article
Tourism Analysis, 2014,Volume: 19,Issue: 3,Page: 351-359
Authors:  Choe, Y.;  Stienmetz, J.L.;  Fesenmaier, D.R.
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:9 | Submit date:2019/10/17
Destination Advertising Response  Advertising Effectiveness  Conversion  
Travel Distance and Response to Destination Advertising Journal article
Tourism Analysis, 2014,Volume: 19,Issue: 4,Page: 531-539
Authors:  Yeongbae Choe;  Jason Stienmetz;  Daniel R Fesenmaier
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:5 | Submit date:2019/10/17
Conversion Studies  Advertising Effectiveness  Destination Advertising  Evaluation  
Get out of jail! Locked up and detained abroad – when tourists become prisoners Journal article
Current Issues in Tourism, 2013,Volume: 17,Issue: 7,Page: 561-575
Authors:  Glenn McCartney
Favorite | View/Download:2/0 | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/09/12
Arrested  Imprisonment  Detention  Unwanted Marketing  Assistance  
Trip budget and destination advertising response Journal article
Tourism Analysis, 2013,Volume: 18,Issue: 6,Page: 713–722
Authors:  YEONGBAE CHOE;  JASON L. STIENMETZ;  DANIEL R. FESENMAIER
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:5 | Submit date:2019/10/17
Advertising Effectiveness  Destination Advertising  Conversion Studies  Trip Structure