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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
作者:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
收藏  |  浏览/下载:4/0  |  提交时间:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
作者:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
收藏  |  浏览/下载:6/0  |  提交时间:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
作者:  Yongdan Liu;  Matthew Tingchi Liu
收藏  |  浏览/下载:1/0  |  提交时间:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
The Effect of Event Supportive Service Environment and Authenticity in the Quality-Value-Satisfaction Framework Journal article
JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2018,Volume: 42,Issue: 4,Page: 563-586
作者:  Wong, IpKin Anthony;  Ji, Mingjie;  Liu, Matthew Tingchi
收藏  |  浏览/下载:20/0  |  提交时间:2018/10/30
Festival  Service Environment  Authenticity  Program Quality  Perceived Value  Customer Satisfaction  
Is ‘Be Yourself’ Always the Best Advice?: The Roles of Employee Vigor and Team Ethical Climate Conference paper
Academy of Management Proceedings, Chicago, Illinois, USA, 2018, August
作者:  Emily David;  Tae-Yeol Kim;  Jiing-Lih Farh;  Xiao-Wan Lin;  Fan Zhou
收藏  |  浏览/下载:1/0  |  提交时间:2019/11/13
Aom Annual Meeting Proceedings 2018  Aom Chicago 2018  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
作者:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
收藏  |  浏览/下载:3/0  |  提交时间:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Communications: European Journal of Communication Research Journal article
European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195 – 237
作者:  Chanthika Pornpitakpan;  Qiuling Li;  Siu Fong Isabel Fu
收藏  |  浏览/下载:0/0  |  提交时间:2019/09/17
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
Analysis and forecast of tracking performance of Hong Kong exchange-traded funds: Evidence from tracker fund and X iShares A50 Journal article
Review of Pacific Basin Financial Markets and Policies, 2016,Volume: 19,Issue: 4
作者:  Chu,Patrick Kuok Kun
收藏  |  浏览/下载:0/0  |  提交时间:2019/08/02
Co-integration  Economic Correction Model  Exchange-traded Funds  Pricing Deviation  Tracking Ability  
Hong Kong's Modest Economic Growth: Sustained by Domestic Consumption Journal article
EAST ASIAN POLICY, 2016,Volume: 8,Issue: 1,Page: 104-117
作者:  ZHANG Yang;  Sarah Y TONG
收藏  |  浏览/下载:0/0  |  提交时间:2019/11/01
Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
作者:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
收藏  |  浏览/下载:3/0  |  提交时间:2019/10/17
Internet Marketing  Consumer Behaviour