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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
作者:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
收藏  |  浏览/下载:0/0  |  提交时间:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
作者:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
收藏  |  浏览/下载:0/0  |  提交时间:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
作者:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
收藏  |  浏览/下载:2/0  |  提交时间:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
作者:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
收藏  |  浏览/下载:7/0  |  提交时间:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality