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Curbing shopping cart abandonment in C2C markets—An uncertainty reduction approach Journal article
Electronic Markets, 2019,Volume: 29,Issue: 3,Page: 533–552
Authors:  Heng Tang;  Xiaowan Lin
Favorite  |  View/Download:6/0  |  Submit date:2019/11/13
Product Uncertainty  Shopping Cart Abandonment  Seller Uncertainty  Uncertainty Reduction Theory  
Curbing Shopping Cart Abandonment in C2C Markets—An Uncertainty Reduction Approach Conference paper
ICEB 2017 PROCEEDINGS, December 4 - 8, 2017, Dubai UAE
Authors:  Heng Tang;  Xiaowan Lin
Favorite  |  View/Download:2/0  |  Submit date:2019/11/29
Uncertainty Reduction Theory  Shopping Cart Abandonment  Seller Uncertainty  Product Uncertainty  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite  |  View/Download:13/0  |  Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing