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Internationalization of Traditional/Complementary Medicine products: market entry as medicine Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Li, Jiatong;  Zhu, Jianfan;  Hu, Hao;  Harnett, Joanna E.;  Lei, Chi Ieong;  Chau, Ka Yin;  Chan, Ging;  Ung, Carolina Oi Lam
View  |  Adobe PDF(933Kb)  |  Favorite  |  View/Download:128/5  |  Submit date:2018/10/30
Traditional Chinese Medicines  Chinese Patent Medicines  Proprietary Chinese Medicines  Traditional And Complementary Medicine  Registration  Internationalization  Quality  Safety  Efficacy  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 3,Page: 160
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite  |  View/Download:14/0  |  Submit date:2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong