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Customer responses to arts festivals: The effects of relationship marketing on cultural activities Book chapter
出自: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, United States of America:IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Chang
Favorite  |  View/Download:6/0  |  Submit date:2019/06/18
Fans of Folklore Performances: Identifying a New Relationship Between Communication and Marketing Book chapter
出自: The Ashgate Research Companion to Fan Cultures:Ashgate Publication, 2014, 页码: 121-134
Authors:  Angela Chang
Favorite  |  View/Download:3/0  |  Submit date:2019/07/24
Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities Book chapter
出自: Handbook of research on the impact of culture and society on the entertainment industry:PA: IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Wen-Yu, CHANG
Favorite  |  View/Download:1/0  |  Submit date:2019/09/27