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Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Journal of International Consumer Marketing, 2010,Volume: 22,Issue: 1,Page: 33
Authors:  Liu M.T.;  Brock J.L.
Favorite  |  View/Download:5/0  |  Submit date:2018/10/30
Consumer loyalty  Credit card  Redemption  Reward programs