UM
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination
Xu, Yukuan; Zhang, Ziqiong; Fong, Davis Ka Chio; Law, Rob
2018
Source PublicationASIA PACIFIC JOURNAL OF TOURISM RESEARCH
ABS Journal Level1
ISSN1094-1665
Volume23Issue:9Pages:907-923
AbstractGiven that satisfied travelers tend to become repeat customers and spread positive word of mouth, destinations must induce travel satisfaction to increase their income. Travelers may face increasing physical and mental challenges during their travel that can undermine their travel experience, and staying overnight in a destination can improve the satisfaction of travelers by refreshing their energy. Given its important role in increasing the revenues of certain destinations such as Macau, staying overnight is strongly encouraged among travelers. However, the relationship between staying overnight and traveler satisfaction in the casino context has never been studied. By conducting a survey among 17,742 travelers in Macau, this study explores the moderating effect of staying overnight on the relationship between travel experience and satisfaction. The results indicate that staying overnight strengthens (reduces) the negative effect of visiting frequency (outside-Macau casino experience). However, staying overnight has no moderating effect on such relationship when the negative influence of first-time visit is considered. These findings also provide implications for tourism researchers and practitioners.
KeywordTraveler satisfaction staying overnight moderating effect travel experience equity theory consumer involvement theory norm theory Asia pacific tourism marketing gambling destination
DOI10.1080/10941665.2018.1509882
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000442406400005
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
The Source to ArticleWOS
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionUniversity of Macau
Recommended Citation
GB/T 7714
Xu, Yukuan,Zhang, Ziqiong,Fong, Davis Ka Chio,et al. Can staying overnight affect traveler satisfaction? Evidence from a gambling destination[J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,2018,23(9):907-923.
APA Xu, Yukuan,Zhang, Ziqiong,Fong, Davis Ka Chio,&Law, Rob.(2018).Can staying overnight affect traveler satisfaction? Evidence from a gambling destination.ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,23(9),907-923.
MLA Xu, Yukuan,et al."Can staying overnight affect traveler satisfaction? Evidence from a gambling destination".ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 23.9(2018):907-923.
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